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Introducing Our Premium
Hair Treatments
We’re proud to offer high-quality, professional hair treatments in a variety of intensities to meet every client's need.
From our restorative Pure Hemp Seed Oil, which gently straightens and repairs damaged hair, to our Pro Expert series with advanced Amino Acid Technology — each formula is 100% formaldehyde-free and delivers smooth, shiny, long-lasting results.
Our Treatment Intensities
Every hair type is unique — that’s why we offer customizable straightening treatments in three distinct intensity levels.
Our treatment intensities are shown by leaf icons —
the more leaves, the higher the intensity
(High-Intensity) Pro Expert Treatment (Gold) & Anti-Yellow Treatment:
For healthy and color-treated hair, provides formaldehyde-free, long-lasting smoothness with Advanced Amino Acid Technology.
(Medium Intensity) Pro Expert Premium Treatment:
For dry hair, provides a safe, formaldehyde-free formula enriched with extra collagen, specifically for dry hair to promote healthy straightening.
(Lower Intensity) Pure Hemp Seed Oil Treatment:
For damaged hair, gentle straightening and intensive repair, ideal for improving the health of weakened strands.
Important
*All our treatments can be mixed to create customized solutions for different hair types.
Pro Expert Treatment - High-Intensity Straightening Treatment
for Healthy & Color-Treated Hair
NOT recommended for damaged strands
Pro Expert Treatment (Gold) & Anti Yellow Treatment
Designed exclusively for professionals, the Pro Expert Treatment delivers high-intensity, formaldehyde-free straightening with advanced Amino Acid Technology, providing smooth, long-lasting results specifically for healthy and color-treated hair.
Key Benefits:
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Formaldehyde-Free Formula: Safe and effective for hair straightening.
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Advanced Amino Acid Technology: Strengthens and revitalizes from within.
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Hydrating Ingredients: Includes Mineral Oil, Butylene Glycol, and Sunflower Seed Oil to enhance moisture and softness.
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Protective Antioxidants: Tocopherol (Vitamin E) and Caffeine promote scalp health and shine.
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Long-Lasting Results: Leaves hair smooth, shiny, and healthy.
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High-Intensity Strength: Suitable only for healthy and color-treated hair.
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Customizable Treatment: Can be mixed with less intense treatments to meet client needs.
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Important: Due to high intensity, Pro Expert Treatment (Gold) and Pro Expert Anti-Yellow Treatment are NOT recommended for damaged or weakened hair. For these cases, we suggest using or incorporating our Pure Hemp Seed Oil Treatment to restore and nourish hair.
Applying ONLY the Anti Yellow Treatment will transform bleached hair into a vibrant purple.
Lower Intensity Strength Treatment
for Damaged Hair
Pure Hemp Seed Oil Treatment & Anti Yellow Treatment
Our Groundbreaking Pure Hemp Seed Oil Treatment, exclusively crafted for professional hairdressers, is infused with nutrient-rich Pure Hemp Oil to promote healthier, more resilient hair while delivering exceptional results.
Key Benefits:
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Optimal Care Formula: Provides gentle straightening and intensive repair, enhancing overall hair health.
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Strengthens & Revitalizes: Enriches hair texture and resilience by restoring damaged strands.
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Deep Moisture and Shine: Argan, Jojoba, and Sunflower Oils deliver hydration and natural shine.
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Protective Antioxidants: Vitamin E and Tea Tree Oil support scalp health.
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Natural Texture Preservation: Maintains hair’s natural look with a gentle straightening effect.
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Universal Compatibility: Ideal for all hair types; can be combined with more intense treatments to meet specific client needs
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How to Use the Treatment: Step-by-Step Guide
Deep Cleansing
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Shampoo the hair twice using Pro Expert Deep Cleansing Shampoo.
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Leave the shampoo on the hair for 10 minutes to ensure a deep cleanse.
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Rinse thoroughly with lukewarm water.
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Dry the hair completely before proceeding.
Treatment Application
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Shake the treatment bottle well for about 2 minutes before use.
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Apply the treatment approximately 1 inch away from the scalp.
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Allow the treatment to process for up to 60 minutes.
Note: If the treatment touches the scalp, promptly clean the area.
Rinsing
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After processing, rinse the hair with cold or lukewarm water.
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Adjust rinsing based on hair type, removing 50% to 100% of the treatment as needed.
Note: If the hair feels overly saturated during drying, rinse further to remove additional product.
Bonding and Straightening
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Apply Pro Expert Bond to the hair.
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Blow-dry the hair completely, using a brush to smooth and stretch the roots.
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Straighten the hair in thin sections using a flat iron, repeating 6 to 8 times per section for optimal smoothness and shine.
Note: Use a professional flat iron for maximum smoothness and straightness.
Post-Treatment Care Guideline
Avoid tying the hair until it is fully washed out. Wait at least 2 hours before washing (same-day wash is recommended). Hair coloring is recommended 2 days after treatment.
Maintenance Tips
For lasting results, recommend that clients use our SLS & SALT FREE shampoo, mask, and daily hair care products, specifically designed for treated hair, to provide essential nourishment and protection.
Videos
Pro Expert Treatment - Medium Intensity Straightening Treatment
for Dry & Color-Treated Hair
Pro Expert Premium Treatment
The Premium Treatment from the Pro Expert line offers a formaldehyde-free formula with extra collagen for safe, healthy straightening
Key Benefits:
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Advanced Amino Acid Technology: Strengthens and revitalizes hair from within.
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Extra Collagen: Perfect for dry hair, boosting moisture retention and resilience.
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Hydrating Ingredients: Mineral Oil and Sunflower Seed Oil add hydration and softness.
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Protective Antioxidants: Vitamin E and Caffeine support scalp health and shine.
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Smooth, Shiny Results: Leaves hair healthy and vibrant
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Customizable Treatment: Can be mixed with other treatments to meet specific client needs.
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